How does ID Services verify Military & Veterans?
90% Instant Verification Rate
We'll collect non-sensitive information about their service and search for a unique connection, all on the backend.
If they have an e-mail address ending in .mil, we'll verify them instantly.
As a fallback, we let them snap a pic of an acceptable document to be inspected by ID Services.
ID Services has an agreement with the Department of Defense to access non-sensitive information pertaining to the Military Status (current & former) of a given individual on a particular date. When users login to ID Services, they're prompted for such information (such as service era, precise dates, and military branch) which is then synced to the Department of Defense. We must pay for each inquiry, and not everyone can be verified using this method. Therefore we gather the information, but don't broadcast details in the verification flow.
When such query finds a uniquely positive match, the Active Duty member or Veteran is affirmed as Verified Military in the ID Services database. Upon future logins, the member will not need to re-verify or provide additional information.
Not all members of the U.S. military are issued e-mail addresses ending in .mil. However, possession of such e-mail address serves as sufficient proof of military service. Members have the option to order a 5-Digit PIN delivered to their e-mail address. The PIN is used in lieu of an Activation Link, due to certain components of the Department of Defense emplacing stringent measures on e-mail filtering (removing links).
Once an e-mail has been linked to an account, it is unable to be used in conjunction with another ID Services account. Upon successful e-mail verification, the member will be marked as Verified Military in the ID Services database. Upon future logins, the member will not need to re-verify his or her e-mail address.
Using the above methods, most verifications by ID Services are instant. In some cases, particularly with older Veterans, neither instant verification method will provide a positive match. When this happens, ID Services allows a variety of uniquely-identifying documents to be uploaded which serve as sufficient proof.
These documents include:
- Official ID from Veteran's Affairs
- Veteran's Driver's License (not all States offer this)
- G.I. Bill documents
- Promotion Certificate or Award Certificate
When a document has been uploaded, we'll send them an e-mail receipt to acknowledge delivery. Inspection often occurs within minutes, though we say it can take up to 1 hour between the hours of 6AM - 9PM PST. Upon inspection, we'll send them a confirmation of their approval, and instruct them to re-visit the popup in order to retrieve their discount. Verified Members will not need to re-verify their status after approval.
What happens if ID Services declines the document?
There are two kinds of "bad" submissions. The first kind is the "cat picture", or "any random picture I happened to have because I wonder if anyone over there actually checks". In this case, ID Services will reply with a generic declined e-mail reminding them of acceptable documents, and allow them to try again. The second kind is a genuine misunderstanding - a blurry photo or a password-protected PDF document. In this case, ID Services replies with a handwritten message to the applicant to help them get verified.
Why offer a Military Discount?
Companies have done it for decades: Home Depot, Advance Auto, 24 Hour Fitness, Foot Locker, Greyhound, Michael’s, Payless Shoes — and hundreds more. They all realized the colossal marketing opportunity by supporting our nation’s heroes.
There are 23 Million Active Duty and Veterans living in the United States, all of which qualify with ID Services. Because we also verify immediate family (and allow on behalf of spouse/parent), that number is closer to 68 Million people.
96% More Likely to Return
You already know it’s harder to find a new customer than keep an existing one. By offering a military discount, your customers will return time-and-time again.
In fact, 96% of verified Veterans who received a Military Discount said they were more likely to return to the same business for purchase of similar goods, versus one who didn't.
ID Services is fast, easy, and free to try.