1. I'm trying to get verified or receive a discount.
We've got you covered! Occasionally people come to this website by mistake. Check out this page for help.
2. How big of a discount should we offer?
It's crucial to make your discount attractive enough for someone to "bother" with verification. They may not know how easy it is. You also don't want to alienate your non-eligible customers. Fortunately, the solution is pretty simple.
Most successful e-commerce retailers offer publicly available discounts/coupons for doing various tasks like enrolling in an e-mail newsletter, or clicking "Like Us" on Facebook, etc... Whatever that number is, you should go one step beyond.
If your "everybody discount" is 10%, your exclusive discount should be 15%.
Consider this scenario:
1. Non-eligible customer arrives, and is immediately splashed with a 10% coupon for his e-mail address. Later on, he learns you offer a 15% Military Discount. This customer is not upset because Military Discounts are common, and he doesn't feel like you've overpriced your items. (Imagine how he might feel if it was 30% or 50%, and all he can get is 10%.)
2. Eligible customer arrives and finds the same 10% newsletter subscription discount. Upon learning of the Military Discount, he feels privileged and appreciated for your exclusive discount, because he knows not everyone can get it. You just won this customer for life.
3. Where should we place the discount on our site?
Placing your exclusive discount button, banner or link is an important decision. If you throw it in customer's faces, it could appear spammy. You want your exclusive discount to be a pleasant, appreciated surprise. If they don't want your products to begin with, it won't force them to buy.
Here's a few strategies we've found highly successful:
Cart or Checkout
A simple banner or button in the checkout process is classy. You aren't shouting it from the rooftops like a big banner at the top of every product page, but you're showing your support before they're about to convert. This method is tried, true, and doesn't need much elaboration. It works.
Whether you use an ID Services landing page or host it on your own website, dedicating a full page is also an attractive strategy. For one, you can link to this page easily from your header, footer, or content pages. Additionally, when people Google for "your store name + military discount", this page will show first. Just make sure to populate it with some text/content.
4. Why bother verifying at all? Can't we just take people at their word?
No. The discount has no credibility without verification, and therefore it looks like a spammy sales tactic.
5. I added the service, but not enough people are using it. Is my demographic wrong?
It's possible, but unlikely. Military Discounts are the most popular, and there's 22 Million Veterans in the United States. When you consider their immediate family members who are also eligible, you're around 68 Million people.
In almost all cases, the discount not being used enough is the result of the discount not being attractive enough. We've seen merchants ask this question, and upon checking out their site, we find they're offering a 10% Military Discount but also offering a 10% discount code for Liking their Facebook page. There's no incentive to verify for the Military Discount when the Facebook Like is the path of less resistance.
6. Should we use a Single Discount code or Multiple/Dynamic?
(Note: This question may not pertain to your platform. For example, WooCommerce and BigCommerce use unique discount codes by default, as part of their app/plugin.)
It depends on your traffic, demographic, and social media presence.
We've seen merchants post "Now offering 10% student discount", only to be flooded with comments asking what the code is. If your code was unique, it wouldn't matter if the customer shared it - because it would already be expired, and they wouldn't be able to get a new one for 24 hours.
If you're just testing the waters with an exclusive discount, feel free to make a discount code called "military-20" or similar. However, nothing is stopping this code from being shared. So, it also depends how much you value the security of the discount.
7. We want custom behavior X. Should we use the JS-SDK?
The JS-SDK doesn't allow the merchant to modify the verification process - only what happens before and after verification.
By default, ID Services opens a popup when a banner/button is clicked, which performs the verification. When successful, ID Services shows a Discount Code and instructions for applying it. For example, if you wanted to close the window automatically and apply a line-item discount to the cart, you could accomplish this with the JS-SDK.
Note, however - utilization of the JS-SDK requires control over the "backend" of your website, which excludes platforms like Shopify or BigCommerce. You'll also need a programmer. All the documentation he/she needs is available in the JS-SDK.
8. Does ID Services provide development/programming services?